Brand Guidelines Book
Graphic Design Studio II
2025
The Brand Guidelines Book was a project to create a guidelines book for a brand or nonprofit organization from the list provided. The reason for this project was to learn about branding and how companies or organizations use branding. During this project I learned a lot about how companies/organizations use branding like how they use specific images, fonts, allow use of their identity, design components and much more. Now to state this project was in no relation to the official girls scouts this is purely for a school project and is intended to display my work and research all images and information belongs to the girl scouts. So, during his project I had to do a lot of research about the girl scouts by looking through their official brand book, documents and other important files given to the public. I would say the only struggles I had during this project was the finding the true branding as we can see in this there is a lot of branding from colors to use and images the problem I mainly rain into was all the state varieties of the girl scouts that followed the brand identity but did have minor differences that would confuse me but in the end they all still had to follow the main branding book no matter what. This project really displayed my work using grids, color pallet, and researching. Overall, this project helped increase my skill of book and brand book creation and how many companies/organizations have specific images they maintain in their design.
Full Brand Book
